Episodes

Sonia sits down with Christina Garnett, author of Transforming Customer Brand Relationships and fractional Chief Community Officer, to break down Xbox's fan-first rebrand, Nike's marathon messaging disaster, Netflix's TikTok ...

Sonia sits down with Christina Garnett, author of Transforming Customer Brand Relationships and fractional Chief Community Officer, to break down Xbox's fan-first rebrand, Nike's marathon messaging disaster, Netflix's TikTok ...

Sonia sits down with Jason Levin, founder of Memelord Technologies, to talk about: organic marketing isn't dead, it just got industrialized. And if the audience loves the music, does it matter how they found it? We're talking...

Sonia sits down with Jason Levin, founder of Memelord Technologies, to talk about: organic marketing isn't dead, it just got industrialized. And if the audience loves the music, does it matter how they found it? We're talking...

Sonia sits down with Sophie Vershbow, a freelance journalist whose work has appeared in the New York Times, New York Magazine, and Esquire (and who spent six years doing social media for Random House), to break down how polit...

Sonia sits down with Sophie Vershbow, a freelance journalist whose work has appeared in the New York Times, New York Magazine, and Esquire (and who spent six years doing social media for Random House), to break down how polit...

This week Sonia Baschez and guest Yury Molodtsov discuss Project Hail Mary, which crossed $300M globally in its second weekend — only a 32% drop from opening, which almost never happens. Sonia and Yury get into why space-as-a...

This week Sonia Baschez and guest Yury Molodtsov discuss Project Hail Mary, which crossed $300M globally in its second weekend — only a 32% drop from opening, which almost never happens. Sonia and Yury get into why space-as-a...

AI is getting bad PR, and audiences are fighting back. 78% of Gen Z can now identify AI-generated images and will scroll past them, causing CTR to drop 40%. Hatchet Book Group pulled Shy Girl after weeks of speculation that s...

AI is getting bad PR, and audiences are fighting back. 78% of Gen Z can now identify AI-generated images and will scroll past them, causing CTR to drop 40%. Hatchet Book Group pulled Shy Girl after weeks of speculation that s...

Timothy Chalamet won zero Oscars this week. Sinners won four. Michael B. Jordan's humble acceptance speech reminded us what we're actually rooting for—humility, craft, and people who remember where they came from. Meanwhile, ...

ChatGPT uninstalls surged 295% after the Department of Defense deal, the Pope told priests to stop using AI for sermons, and Netflix just opened its ad inventory to Amazon audiences. We break down all of it. Disney/Hulu's mar...

ChatGPT uninstalls surged 295% after the Department of Defense deal, the Pope told priests to stop using AI for sermons, and Netflix just opened its ad inventory to Amazon audiences. We break down all of it. Disney/Hulu's mar...

The McDonald's CEO posted a video eating the Big Arch burger and couldn't bring himself to swallow it. Sam Altman publicly backed Anthropic's stance against the Department of War, then swooped in to take the same contract hou...

The McDonald's CEO posted a video eating the Big Arch burger and couldn't bring himself to swallow it. Sam Altman publicly backed Anthropic's stance against the Department of War, then swooped in to take the same contract hou...

ChatGPT launched ads this week and they're underwhelming. No personalized targeting, no memory integration, just basic in-line search ads that feel like Google in the 90s. Meanwhile, OpenClaw is setting the internet on fire a...

ChatGPT launched ads this week and they're underwhelming. No personalized targeting, no memory integration, just basic in-line search ads that feel like Google in the 90s. Meanwhile, OpenClaw is setting the internet on fire a...

A24 built a full wedding website, a Boston Globe announcement, and an RSVP-to-your-Google-Calendar function to promote "The Drama" starring Zendaya and Robert Pattinson. It's the latest in a string of immersive campaigns that...

A24 built a full wedding website, a Boston Globe announcement, and an RSVP-to-your-Google-Calendar function to promote "The Drama" starring Zendaya and Robert Pattinson. It's the latest in a string of immersive campaigns that...

Sam Altman publicly clapped back at Anthropic's Super Bowl attack ad. Only 7% of consumers even know what Claude is versus 73% for ChatGPT. So why did the market leader punch down? Dr. Marcus Collins, marketing professor at t...

Sam Altman publicly clapped back at Anthropic's Super Bowl attack ad. Only 7% of consumers even know what Claude is versus 73% for ChatGPT. So why did the market leader punch down? Dr. Marcus Collins, marketing professor at t...

Sonia sits down with Jiya Jaisingh (fractional marketer and communicator with 10+ years in health and social impact) to break down Anthropic's $7M Super Bowl ad announcing they won't run ads, Pepsi's Coca-Cola bear stunt, Dis...

Sonia sits down with Jiya Jaisingh (fractional marketer and communicator with 10+ years in health and social impact) to break down Anthropic's $7M Super Bowl ad announcing they won't run ads, Pepsi's Coca-Cola bear stunt, Dis...

Sonia sits down with Mark Stenberg (Adweek senior media reporter) to break down the Oscars' hidden messages, Substack's pivot to video, Zohran Mamdani's PR blitz, and the New York Post's California expansion—all asking the sa...