Episodes

This week on Meme Team, Sonia and Amanda dive into four big culture-meets-marketing moments: Taylor Swift x KitchenAid? How brands are borrowing her orange aesthetic to drive hype — without her even collabing. OpenAI’s first ...

Halloween re-releases, 3-day theater drops, and brand ads masquerading as short films. This week we unpack how "eventfication" is reshaping entertainment and marketing, why most "make it go viral" mandates miss the point, and...

This episode explores how major institutions are adapting their content strategies for new audiences. We start with Robert Redford's passing, discussing how his work with Sundance created a blueprint for using cultural capita...

Comms pro Cristin Culver joins Meme Team to dissect Austin, TX's universally-dragged logo rollout, Reese Witherspoon’s shallow AI talking points (and how to master the PR art of bridging), and the Builder.ai collapse (aka why...

In this episode of Meme Team, we break down three major marketing moments: Sabrina Carpenter's masterclass in brand authenticity after her album cover controversy, YouTube's game-changing new "Hype" feature for small creators...

Join Sonia Baschez and "F1 Guy" Vincenzo Landino as they dive into the exciting announcement of Cadillac's entry into the F1 world for the 2026 season. Discover the strategic marketing decisions behind choosing experienced dr...

Join hosts Sonia Baschez and Amanda Natividad as we explore the cultural phenomena of Dubai chocolate and Labubu dolls, the impact of GLP-1 drugs on societal expectations, and the unique marketing strategies behind the film W...

In this episode of the Meme Team Podcast, hosts Amanda and Sonia explore the intersection of marketing, culture, and branding. They discuss the recent rebranding of MSNBC, the legacy of Duolingo's social media strategy, and t...

In this bonus episode, Amanda and Sonia discuss Taylor Swift's recent appearance on the New Heights podcast, highlighting her marketing genius, personal insights, and the impact of her presence on the podcast landscape. They ...

Taylor Swift Easter eggs, the GPT-5 backlash, and why your website traffic is tanking — we’re breaking it all down. In this episode, Amanda Natividad and Sonia Baschez unpack how over-hyping products can backfire, why even th...

Join Amanda, Sonia, and special guest Chi Thukral as they dive into the world of social media marketing and the logic behind viral content. The episode covers the cultural impact of K-pop, the challenges of bot-driven interne...

In this episode of the Meme Team podcast, Amanda and Sonia discuss the recent viral marketing strategies employed by companies like Astronomer and American Eagle, particularly in light of controversies surrounding their adver...

Description: In this episode, Amanda and Sonia dive into the intricacies of marketing, branding, and the impact of scandals on corporate reputation. They discuss the recent astronomer scandal, the cancellation of The Late Sho...

In this episode of the Meme Team Podcast, hosts Sonia Baschez and Amanda engage with guest Vincenzo Landino to explore the intersection of marketing, culture, and technology. They discuss a controversial casting call for gent...

From political campaigns to fast food fashion, we're breaking down the most interesting marketing moves of 2025. Watch as we analyze how brands are winning (and failing) at authentic engagement, including: • How a politician'...

From F1's innovative approach to female fans to Superman's viral marketing success, we're breaking down how major brands are actually listening to their audiences in 2025. Join Sonia Baschez and guest Christina Garnett as the...

In this episode of the Meme Team Podcast, hosts Sonia Baschez and Amanda Natividad discuss innovative marketing strategies, focusing on the digital campaigning of Zohran Mamdani, the integration of product placements in films...

In this episode of the Meme Team Podcast, Sonia and Amanda discuss Cluely's controversial approach to gaining attention, the importance of zero-click marketing in today's social media landscape, explore influencer marketing t...

In this episode of the Meme Team Podcast, Amanda and Sonia discuss: - the evolving landscape of TV advertising - the recent class action lawsuit against Alo Yoga for misleading influencer promotions - the strategic shifts in ...

On Meme Team, we talk about how to own your own story, narrative, and platform. This episode is brought to you by ⁠Sequel.io⁠ , the only platform that lets marketers host webinars directly on your website. You can see what yo...

We talk about when to own vs. sell your brand. This episode is brought to you by Sequel.io , the only platform that lets marketers host webinars directly on your website. You can see what your audience does on your site befor...

Did you know the American Music Awards were this week? We don't think anybody did. Google I/O: What the AI announcements mean for marketers Dyson's new vacuum (and how the Coanda effect works!) The AMAs nobody went to: Taylor...

Bonus episode! You're welcome, teamsters. Is Tom Cruise the last movie star and... one of the best marketers? (Hear us out.) Duolingo purges its TikTok and Instagram and comes back... with a bizarre video. (Presumably to win ...

On the Meme Team podcast, we talk about the logic behind virality. Because marketing isn’t just logic — it’s culture… and this podcast decodes both. Sesame Street is now available on Netflix (but still on PBS!) Uber's route s...