The IMAX CEO Is Fumbling the Biggest Opportunity in Hollywood Right Now

Zendaya's press tour for The Odyssey and Spider-Man: Brand New Day is generating more coverage than either studio's marketing budget combined. Christopher Nolan crossed $650M without a traditional campaign, the IMAX CEO is sitting on the biggest missed opportunity in entertainment, and Marvel Doomsday is locked into a same-day release against Dune 3, which is a position nobody should want to be in.

This week Sonia Baschez is joined by Christina Garnett for her seventh appearance on the show.

Timestamps

0:00 Intro

0:48 Zendaya's fashion campaign: Law Roach, Schiaparelli, Mathieu Mirano wings look, and the plot Easter eggs

18:24 The Odyssey vs. Moana 2, Christopher Nolan at $650M, and the IMAX CEO fumbling in real time

29:55 Marvel Doomsday vs. Dune 3: same release date, missing female characters, why Doomsday deserves to lose

34:38 Fan conventions as marketing real estate: Hall H, Ryan Gosling as Ghost Rider, Fanatics Fest, Coachella as the influencer Olympics

47:00 Hades Town beats Hamilton's opening pro-shot record, Apple TV acquisition, and making theater accessible

1:00:00 World Cup lessons: monocultural moments, Scottish fans in Boston, Cape Verde's goalkeeper to MLS, FIFA leaving money on the table

1:10:00 Brand identity: Coca-Cola's successful rebrand addition vs. Cracker Barrel and Red Lobster alienating their base

About Christina Garnett Christina is the author of Transforming Customer Brand Relationships and Pocket CCO. She's a fractional chief community officer who helps brands turn customer loyalty into a real business asset. This is her seventh time on the show.