Craft Is the New Luxury: Sam Altman's Movie, HarperCollins' Secret AI & the AI Wife Nobody's Buildin
Why do AI companies keep pitching dinner reservations when people want an AI wife, and why are book publishers hiding their AI use? On Meme Team, the pop culture marketing podcast, Sonia Baschez and Christina Garnett (fractional chief customer officer, Pocket CCO) break down Sonia's viral "AI wife" post and what founders got wrong in the replies, why everyone has to be a creator now and why craft is the new luxury, WIRED's report that HarperCollins, Simon & Schuster and Hachette are quietly using AI, and why Elizabeth Holmes, Sam Altman and Mark Zuckerberg lost control of their own stories to Nathan Fielder, Luca Guadagnino and Aaron Sorkin.
Timestamps
0:00 Intro
1:27 "I want an AI wife": why AI marketing doesn't land with normal people
18:20 Be in the replies: fans sell better than founders
21:41 Everyone has to be a creator now
42:54 HarperCollins, Simon & Schuster and Hachette are quietly using AI
58:48 Tech founders lost control of their stories: Holmes, Altman, Zuckerberg
1:10:11 A 2026 Citizen Kane
1:13:56 Amazon shelved the Sam Altman movie, Neon bought it
1:17:26 You can open the door, but you don't control what walks out
About Christina Christina Garnett is a fractional chief customer officer, founder of Pocket CCO and author of Transforming Customer-Brand Relationships. Find her on X @ThatChristinaG and at pocketcco.com.
📱 TikTok/Instagram/X: @memeteampod · Sonia: @SoniaBaschez · New episodes every Thursday.
