Meme Team: The Pop Culture Marketing Podcast
Meme Team is the pop culture marketing podcast where host Sonia Baschez and guests break down the marketing and PR behind viral moments in movies, TV, music, tech, sports, and politics.
Every Thursday, Sonia (founder of Yapping as a Service) sits down with marketers, founders, and creators to unpack the campaigns, rebrands, press tours, and platform shifts shaping culture, from Taylor Swift and Warner Bros. to YouTube, TikTok, and AI. You'll hear what worked, what flopped, and the takeaways you can use for your own brand.
If you care about brand strategy, storytelling, creator marketing, or why the algorithm is acting weird again, this one's for you.
New episodes every Thursday on YouTube, Spotify, and Apple Podcasts.
Recent Episodes
35
Oct. 15, 2026
Craft Is the New Luxury: Sam Altman's Movie, HarperCollins' Secret AI & the AI Wife Nobody's Buildin
Why do AI companies keep pitching dinner reservations when people want an AI wife, and why are book publishers hiding their AI use? On Meme Team, the pop culture marketing podcast, Sonia Baschez and Christina Garnett (fractional chief customer officer, Pocket CCO) break down Sonia's viral "AI wife" post and what founders got wrong in the replies, why everyone has to be a creator now and why craft is the new luxury, WIRED's report that HarperCollins, Simon & Schuster and Hachette are quietly usin
34
Oct. 8, 2026
Winners and Losers: Warner Bros, Paramount, YouTube, Amazon, Apple
Warner Bros. and Paramount are merging under the Skydance name, and on Meme Team host Sonia Baschez argues that a rebrand is not necessarily a turnaround. With guest Gregory Kennedy (founder of Vibe Your SaaS, fractional GTM advisor and 3x CMO), she also breaks down YouTube's Shorts crackdown on re-uploads, Amazon MGM's Verity creator press tour, and Apple's iOS 27 block list that cut off The Trade Desk.
33
Oct. 1, 2026
Disney, Taylor Swift, Letterboxd, and Meta Are All Living on Borrowed Trust
Whoever buys Letterboxd, now for sale at about a $300 million valuation, is buying the trust of its 30 million members, and Sonia Baschez argues they will have to earn that trust rather than inherit it. With guest Kushaan Shah of Superhuman, she also covers Disney's Star Wars Episode 10 plans, Taylor Swift's encore songs and Meta's Muse AI wearable.
32
Sept. 24, 2026
Choose Equity: Mbappe, Lili Reinhart, Netflix, & Xbox
Mbappe just walked away from a lifetime Nike deal for equity at On Running, and Thierry Henry has been quietly running the football strategy behind it since 2025. Meanwhile, Lily Reinhart built a viral press tour for The Love Hypothesis with basically no help from Amazon, then Amazon showed up after she hit 1.7M impressions on her own. Four stories this week about which brands are staying ahead and which are reacting too late. Timestamps 0:00 Intro 1:19 Mbappe, On Running, and Nike's brand cris
31
Aug. 20, 2026
Document for Content: Hollywood, Mamdani, American Tourists, and Hilary Duff
Prada is making films with Barry Jenkins and Zohran Mamdani has 69% approval for posting about potholes. Hilary Duff just sold out a tour that has nothing to do with nostalgia, and Americans are spending $350 a day in Europe while Portugal buys ads in Times Square. Sonia and brand strategist Gia Jasing get into all four stories on the Meme Team, the podcast where we discuss viral pop culture moments in movies, TV, music, and politics. Timestamps 0:00 Brands are the new Hollywood (Martin Scorses
30
Aug. 13, 2026
Untitled
Zuckerberg published a 6,500-word manifesto calling for open, democratized AI the same week Meta was defending itself in six active monopoly lawsuits. Bumble scrapped the women-message-first rule, which was literally the brand. Obama launched a book podcast on an audio platform and somehow it's one of the smarter marketing moves of the year. Jonathan K. Lowe joined me to talk through all of it, plus the FAA quietly solving a hiring crisis by recruiting video gamers. Timestamps 0:00 Zuckerberg'
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