Meme Team: Marketing, Business, and Culture
Meme Team dissects the marketing strategies creating breakout cultural moments.
Host Sonia Baschez breaks down real campaigns, cultural moments, and marketing trends with sharp takes and zero fluff. If you care about positioning, storytelling, or why the algorithm is acting weird again, this one's for you.
New episodes every week.
Recent Episodes
May 28, 2026
Lessons from Hollywood: Storytelling, Building Your Audience & the YouTube-to-Horror Pipeline
Sonia sits down with Brianne Kimmel, founder of Worklife Ventures and GTM Advisor at ElevenLabs, to break down how AI is reshaping content creation, what Barnes & Noble's stance on AI books means for publishers, and why horro...
May 21, 2026
Hollywood & AI: Reese Witherspoon, Spencer Pratt, CMO Fatigue + Spotify
Sonia sits down with Robin Simon Wood, SVP of Production at New Motion, to break down how Hollywood women are talking about AI, why CMO fatigue is real, and Spencer Pratt's clipping campaign for LA mayor. The big thesis: if y...
May 14, 2026
AI, Accountability & Ads: Coinbase, Netflix, OpenAI, + Cannes Lions
Sonia sits down with Hiten Shah, founder of Crazy Egg, KISSmetrics, and Nira, to break down how companies are using AI as cover for layoffs, how Netflix reversed its brand promise without blowing up, and why Cannes Lions just...
May 7, 2026
The Loyalty Trap: OpenAI, Disney Adults, Devil Wears Prada, & The World Cup
Sonia sits down with Moshe Isaacian, a freelance brand marketing strategist who's worked with Lego, Snapchat, Nike, Toyota, and Epic Games, to break down how companies are talking to their customers in 2025. The big thesis: a...
April 30, 2026
Brand Reset vs. Brand Regret: Xbox's Nostalgia Win, Nike's Marathon Fail, & Netflix's TikTok Play
Sonia sits down with Christina Garnett, author of Transforming Customer Brand Relationships and fractional Chief Community Officer, to break down Xbox's fan-first rebrand, Nike's marathon messaging disaster, Netflix's TikTok ...
April 30, 2026
Brand Reset vs. Brand Regret: Xbox's Nostalgia Win, Nike's Marathon Fail, & Netflix's TikTok Play
Sonia sits down with Christina Garnett, author of Transforming Customer Brand Relationships and fractional Chief Community Officer, to break down Xbox's fan-first rebrand, Nike's marathon messaging disaster, Netflix's TikTok ...
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