Meme Team: Marketing, Business, and Culture
Meme Team dissects the marketing strategies creating breakout cultural moments.
Host Sonia Baschez breaks down real campaigns, cultural moments, and marketing trends with sharp takes and zero fluff. If you care about positioning, storytelling, or why the algorithm is acting weird again, this one's for you.
New episodes every week.
Recent Episodes
May 14, 2026
AI, Accountability & Ads: Coinbase, Netflix, OpenAI, + Cannes Lions
Sonia sits down with Hiten Shah, founder of Crazy Egg, KISSmetrics, and Nira, to break down how companies are using AI as cover for layoffs, how Netflix reversed its brand promise without blowing up, and why Cannes Lions just...
May 7, 2026
The Loyalty Trap: OpenAI, Disney Adults, Devil Wears Prada, & The World Cup
Sonia sits down with Moshe Isaacian, a freelance brand marketing strategist who's worked with Lego, Snapchat, Nike, Toyota, and Epic Games, to break down how companies are talking to their customers in 2025. The big thesis: a...
April 30, 2026
Brand Reset vs. Brand Regret: Xbox's Nostalgia Win, Nike's Marathon Fail, & Netflix's TikTok Play
Sonia sits down with Christina Garnett, author of Transforming Customer Brand Relationships and fractional Chief Community Officer, to break down Xbox's fan-first rebrand, Nike's marathon messaging disaster, Netflix's TikTok ...
April 30, 2026
Brand Reset vs. Brand Regret: Xbox's Nostalgia Win, Nike's Marathon Fail, & Netflix's TikTok Play
Sonia sits down with Christina Garnett, author of Transforming Customer Brand Relationships and fractional Chief Community Officer, to break down Xbox's fan-first rebrand, Nike's marathon messaging disaster, Netflix's TikTok ...
April 23, 2026
The Clipping Economy: Why Every Band, Brand & Startup Is Faking Organic Growth
Sonia sits down with Jason Levin, founder of Memelord Technologies, to talk about: organic marketing isn't dead, it just got industrialized. And if the audience loves the music, does it matter how they found it? We're talking...
April 23, 2026
The Clipping Economy: Why Every Band, Brand & Startup Is Faking Organic Growth
Sonia sits down with Jason Levin, founder of Memelord Technologies, to talk about: organic marketing isn't dead, it just got industrialized. And if the audience loves the music, does it matter how they found it? We're talking...
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