Meme Team: Marketing, Business, and Culture
Meme Team dissects the marketing strategies creating breakout cultural moments.
Host Sonia Baschez breaks down real campaigns, cultural moments, and marketing trends with sharp takes and zero fluff. If you care about positioning, storytelling, or why the algorithm is acting weird again, this one's for you.
New episodes every week.
Recent Episodes
Jan. 28, 2026
Video First Strategy: Substack TV, Heated Rivalry, Mamdani's Competency Porn, & The California Post
Sonia sits down with Mark Stenberg (Adweek senior media reporter) to break down the Oscars' hidden messages, Substack's pivot to video, Zohran Mamdani's PR blitz, and the New York Post's California expansion—all asking the sa...
Jan. 22, 2026
X Is Buying What Webflow, Netflix & DoorDash Are Earning: Attention
Sonia sits down with Marissa Kraines (VP of brand marketing at Webflow, 12 years at Salesforce) to break down why Twitter's $1 million long-form content prize screams desperation, how Webflow turned AI's biggest flaw into a v...
Jan. 15, 2026
The Authenticity Playbook: Netflix, DoorDash, Shopify, Tailwind
Sonia sits down with Yury Molodtsov (partner at MA Family) to break down Netflix's content strategy pivot, DoorDash's crisis response masterclass, and how Tailwind CSS turned a $2M revenue crisis into a community-funded turna...
Jan. 8, 2026
From Rage Bait to Real Feelings: Grok, Polymarket, Chevrolet & Stranger Things
Sonia and Christina Garnett break down why 2026 might finally be the year marketing moves past rage bait and back toward empathy, craft, and emotional intelligence. They cover Grok's non-consensual AI image scandal, Polymarke...
Jan. 1, 2026
My Top 5: Marty Supreme, Mini Cities, Morse Code, and More
Every week on The Meme Team Podcast, we break down what worked, what didn't, and why people cared. This year had too many good campaigns to just list—so we're doing an awards show. In this episode, Sonia and the team cover: M...
Dec. 23, 2025
Amazon vs. Sephora: $99 Advent Calendars
Sonia sits down with Julie Fredrickson (managing partner at Chaotic Capital) to dissect the Advent calendar wars—and what Amazon's massive, perfectly-packaged K-beauty box says about the future of retail, beauty merchandising...
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