Meme Team: Marketing, Business, and Culture
Meme Team dissects the marketing strategies creating breakout cultural moments.
Host Sonia Baschez breaks down real campaigns, cultural moments, and marketing trends with sharp takes and zero fluff. If you care about positioning, storytelling, or why the algorithm is acting weird again, this one's for you.
New episodes every week.
Recent Episodes
April 9, 2026
Video-First Marketing: Hot Democrats, Literary AI Scandals + Zendaya's Fake Wedding
Sonia sits down with Sophie Vershbow, a freelance journalist whose work has appeared in the New York Times, New York Magazine, and Esquire (and who spent six years doing social media for Random House), to break down how polit...
April 2, 2026
Optimism as Content Strategy: Project Hail Mary and Artemis II + How to Pitch the Media
This week Sonia Baschez and guest Yury Molodtsov discuss Project Hail Mary, which crossed $300M globally in its second weekend — only a 32% drop from opening, which almost never happens. Sonia and Yury get into why space-as-a...
March 26, 2026
Manufacturing Demand: AI Backlash, Miley Cyrus + Beehiiv's Social Strategy
AI is getting bad PR, and audiences are fighting back. 78% of Gen Z can now identify AI-generated images and will scroll past them, causing CTR to drop 40%. Hatchet Book Group pulled Shy Girl after weeks of speculation that s...
March 19, 2026
Be Someone to Root For: Michael B. Jordan, Disney & Stripe
Timothy Chalamet won zero Oscars this week. Sinners won four. Michael B. Jordan's humble acceptance speech reminded us what we're actually rooting for—humility, craft, and people who remember where they came from. Meanwhile, ...
March 12, 2026
Word of Mouth 2.0: Claude, Twitter, Timothée & Sinners
ChatGPT uninstalls surged 295% after the Department of Defense deal, the Pope told priests to stop using AI for sermons, and Netflix just opened its ad inventory to Amazon audiences. We break down all of it. Disney/Hulu's mar...
March 5, 2026
5 Marketing Fails: Friend AI, OpenAI, AMC, McDonald's & H&M
The McDonald's CEO posted a video eating the Big Arch burger and couldn't bring himself to swallow it. Sam Altman publicly backed Anthropic's stance against the Department of War, then swooped in to take the same contract hou...
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