Meme Team: Marketing, Business, and Culture
Meme Team dissects the marketing strategies creating breakout cultural moments.
Host Sonia Baschez breaks down real campaigns, cultural moments, and marketing trends with sharp takes and zero fluff. If you care about positioning, storytelling, or why the algorithm is acting weird again, this one's for you.
New episodes every week.
Recent Episodes
Feb. 19, 2026
Zendaya's Fake Wedding, Frida Baby Backlash, & Free Groceries
A24 built a full wedding website, a Boston Globe announcement, and an RSVP-to-your-Google-Calendar function to promote "The Drama" starring Zendaya and Robert Pattinson. It's the latest in a string of immersive campaigns that...
Feb. 12, 2026
Super Bowl Ads Ranked: OpenAI vs Claude Beef, Levi's Genius, Coinbase's Fail with Dr. Marcus Collins
Sam Altman publicly clapped back at Anthropic's Super Bowl attack ad. Only 7% of consumers even know what Claude is versus 73% for ChatGPT. So why did the market leader punch down? Dr. Marcus Collins, marketing professor at t...
Feb. 5, 2026
Brand Wars: Anthropic vs OpenAI, Coke vs Pepsi + Disney Goes All-In on Parks
Sonia sits down with Jiya Jaisingh (fractional marketer and communicator with 10+ years in health and social impact) to break down Anthropic's $7M Super Bowl ad announcing they won't run ads, Pepsi's Coca-Cola bear stunt, Dis...
Jan. 28, 2026
Video First Strategy: Substack TV, Heated Rivalry, Mamdani's Competency Porn, & The California Post
Sonia sits down with Mark Stenberg (Adweek senior media reporter) to break down the Oscars' hidden messages, Substack's pivot to video, Zohran Mamdani's PR blitz, and the New York Post's California expansion—all asking the sa...
Jan. 22, 2026
X Is Buying What Webflow, Netflix & DoorDash Are Earning: Attention
Sonia sits down with Marissa Kraines (VP of brand marketing at Webflow, 12 years at Salesforce) to break down why Twitter's $1 million long-form content prize screams desperation, how Webflow turned AI's biggest flaw into a v...
Jan. 15, 2026
The Authenticity Playbook: Netflix, DoorDash, Shopify, Tailwind
Sonia sits down with Yury Molodtsov (partner at MA Family) to break down Netflix's content strategy pivot, DoorDash's crisis response masterclass, and how Tailwind CSS turned a $2M revenue crisis into a community-funded turna...
Listen On
