Meme Team: Viral Marketing & Pop Culture
Meme Team is the podcast where we discuss viral pop culture moments in movies, TV, music, sports, and politics.
Host Sonia Baschez breaks down real campaigns, brand decisions, and creative marketing strategies behind the moments everyone's talking about. Part funny marketing stories, part marketing big picture strategy, each episode unpacks why something worked, why it failed, or why it spread.
Topics include trending marketing moves, AI marketing campaigns, cause marketing campaigns, brand storytelling, and the culture-commerce overlap that shapes what we consume. If you want impactful marketing thinking, not just tactics, this is the show.
New episodes every week.
Recent Episodes
June 11, 2026
Scarcity as Strategy: The Odyssey in IMAX, Norwegian vikings & Harvard’s F*** AI Speech
Sonia sits down with Dino Delic, head of data driven communications research lab at Meltwater, to break down Christopher Nolan's Odyssey IMAX strategy, World Cup brand activations, and Ronnie Cheng's viral Harvard commencemen...
June 4, 2026
Own Your Audience: Spielberg's Podcast Debut, Celebrity Narratives & YouTube's New Directors
Sonia sits down with Visa Veerasamy, writer, marketing consultant, and author of Friendly Ambitious Nerd, to break down Steven Spielberg's first podcast appearance, how YouTubers are skipping film school and breaking box offi...
May 28, 2026
Lessons from Hollywood: Storytelling, Building Your Audience & the YouTube-to-Horror Pipeline
Sonia sits down with Brianne Kimmel, founder of Worklife Ventures and GTM Advisor at ElevenLabs, to break down how AI is reshaping content creation, what Barnes & Noble's stance on AI books means for publishers, and why horro...
May 21, 2026
Hollywood & AI: Reese Witherspoon, Spencer Pratt, CMO Fatigue + Spotify
Sonia sits down with Robin Simon Wood, SVP of Production at New Motion, to break down how Hollywood women are talking about AI, why CMO fatigue is real, and Spencer Pratt's clipping campaign for LA mayor. The big thesis: if y...
May 14, 2026
AI, Accountability & Ads: Coinbase, Netflix, OpenAI, + Cannes Lions
Sonia sits down with Hiten Shah, founder of Crazy Egg, KISSmetrics, and Nira, to break down how companies are using AI as cover for layoffs, how Netflix reversed its brand promise without blowing up, and why Cannes Lions just...
May 7, 2026
The Loyalty Trap: OpenAI, Disney Adults, Devil Wears Prada, & The World Cup
Sonia sits down with Moshe Isaacian, a freelance brand marketing strategist who's worked with Lego, Snapchat, Nike, Toyota, and Epic Games, to break down how companies are talking to their customers in 2025. The big thesis: a...
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