Meme Team is the podcast where we discuss viral pop culture moments in movies, TV, music, sports, and politics, then pull apart the marketing that made them happen.Host Sonia Baschez breaks down real campaigns, brand decisions, and creative marketing strategies behind the moments everyone's talking about. Part funny marketing stories, part marketing big picture strategy, each episode unpacks why something worked, why it failed, or why it spread.Topics include trending marketing moves, AI marketing campaigns, cause marketing campaigns, brand storytelling, and the culture-commerce overlap that shapes what we consume. If you want impactful marketing thinking, not just tactics, this is the show.New episodes every week.
About Sonia Baschez
Sonia Baschez is founder of Bend Growth, a fractional CMO and PR practice where she helps early-stage startups build the marketing function from the ground up. In her spare time, she is the Marketing and PR advisor for The Council, an early-stage VC firm. She’s also the creator for Nail Your Niche, a course for early-stage startups to find product-market fit faster and get to their first 100 customers. Sonia previously led marketing at Atmos, a startup backed by YC, Bedrock, Khosla, and Sam Altman, from pre-seed through Series A and built email programs for 38 states for the 2016 Hillary for America campaign. You can learn more about her at bendgrowth.co.Sonia Baschez is founder of Bend Growth, a fractional CMO and PR practice where she helps early-stage startups build the marketing function from the ground up. In her spare time, she is the Marketing and PR advisor for The Council, an early-stage VC firm. She’s also the creator for Nail Your Niche, a course for early-stage startups to find product-market fit faster and get to their first 100 customers. Sonia previously led marketing at Atmos, a startup backed by YC, Bedrock, Khosla, and Sam Altman, from pre-seed through Series A and built email programs for 38 states for the 2016 Hillary for America campaign. You can learn more about her at bendgrowth.co.