Winners and Losers: Warner Bros, Paramount, YouTube, Amazon, Apple

Warner Bros. and Paramount are merging under the Skydance name, YouTube is done rewarding content farms, Amazon MGM turned a movie set into a creator activation, and Apple just quietly blocked half the ad tech industry from iOS 27. Sonia Baschez and fractional GTM advisor Gregory Kennedy break down what each of these moves actually means for brands, creators, and anyone paying attention to where the media industry is heading.

Timestamps 00:00 Intro 00:40 Warner Bros. + Paramount become Skydance: rebrand or escape? 18:00 YouTube kills the content farm: what the algorithm update actually rewards 38:00 Amazon MGM's Verity creator press tour: 30 creators, 12 countries, a new playbook 55:00 Apple's iOS 27 ad block: Trade Desk, ad tech, and what brands missed

About Gregory Gregory Kennedy is the founder of Vibe Your Sass, a fractional GTM advisor to startups, and a 3X CMO with 20+ years in Silicon Valley marketing. Find him on X: @gregorykennedy