Marketing in a World of Bots, Burnout, and Brand Missteps | Meme Team #019
KPop Demon Hunters became Netflix's most-watched animated movie by creating a cultural moment anyone could join, from chart-topping songs to TWICE's cover at Lollapalooza. Sonia Baschez, Amanda Natividad and guest Chi Thukral also cover American Eagle's Sydney Sweeney follow-up, bots overtaking human web traffic, and what it takes to sell exclusivity.
Join Amanda, Sonia, and special guest Chi Thukral as they dive into the world of social media marketing and the logic behind viral content. The episode covers the cultural impact of K-pop, the challenges of bot-driven internet traffic, and the nuances of selling exclusivity in today's market.Key Topics:Introduction and Guest Introduction - Start to 5:00K-pop Demon Hunters and Cultural Impact - 5:01 to 20:00Bot-Driven Internet Traffic - 20:01 to 40:00Selling Exclusivity and Brand Allure - 40:01 to 55:00Takeaways and Closing Remarks - 55:01 to EndGuest: Chi Thukral - Social Media StrategistFollow Us:Chi: @ChiThukralSonia: @SoniaBaschezAmanda: @AmandaNatPodcast Socials:YouTube: @MemeTeamPodSpotify: @MemeTeamPodcastCall to Action: Don't forget to leave a review and subscribe for more insights into the world of marketing and virality!
