Episodes

Sam Altman publicly clapped back at Anthropic's Super Bowl attack ad. Only 7% of consumers even know what Claude is versus 73% for ChatGPT. So why did the market leader punch down? Dr. Marcus Collins, marketing professor at the University of Michigan and author of "For the Culture," compares it to the time Drake made the mistake of responding to Pusha T and got bodied with "The Story of Adidon." When you're the market leader, you don't engage the challenger. You're just giving them more light. ...

Sam Altman publicly clapped back at Anthropic's Super Bowl attack ad. Only 7% of consumers even know what Claude is versus 73% for ChatGPT. So why did the market leader punch down? Dr. Marcus Collins, marketing professor at the University of Michigan and author of "For the Culture," compares it to the time Drake made the mistake of responding to Pusha T and got bodied with "The Story of Adidon." When you're the market leader, you don't engage the challenger. You're just giving them more light. ...

Sonia sits down with Jiya Jaisingh (fractional marketer and communicator with 10+ years in health and social impact) to break down Anthropic's $7M Super Bowl ad announcing they won't run ads, Pepsi's Coca-Cola bear stunt, Disney's CEO transition betting on parks over content, and why wellness brands are crashing the junk food holiday. The big thesis: brand wars are back, and they're funnier than ever. Anthropic spent millions to dunk on OpenAI's ad strategy with satirical "what we won't do" spo...

Sonia sits down with Mark Stenberg (Adweek senior media reporter) to break down the Oscars' hidden messages, Substack's pivot to video, Zohran Mamdani's PR blitz, and the New York Post's California expansion—all asking the same question: when do you listen to your core audience, and when do you bet on what's next? The big thesis: video is eating everything, but evolution kills platforms faster than brands. Substack's adding TV despite writer backlash. Mamdani's turning local government into vid...

Sonia sits down with Marissa Kraines (VP of brand marketing at Webflow, 12 years at Salesforce) to break down why Twitter's $1 million long-form content prize screams desperation, how Webflow turned AI's biggest flaw into a viral campaign, Netflix's tarot-themed 2026 slate reveal, and why DoorDash is skipping the Super Bowl to bet on social-first strategy. The big thesis: attention isn't enough—you need the right attention, in the right format, at the right time. Twitter's chasing Substack inst...

Sonia sits down with Yury Molodtsov (partner at MA Family) to break down Netflix's content strategy pivot, DoorDash's crisis response masterclass, and how Tailwind CSS turned a $2M revenue crisis into a community-funded turnaround—all without asking for help. We're talking about: Netflix's power play: Matt Damon and Ben Affleck's viral interview, the historic profit-sharing deal for 1,200 crew members, and why Netflix is betting on video podcasts (Ringer, Barstool, iHeart exclusives) DoorDash...