Episodes

This episode hits on five major marketing trends playing out rn. starts with F1's american takeover—Cadillac's super bowl livery reveal is perfectly timed with Apple's new broadcast deal to capture US audiences who've been wa...

Sonia, Amanda, and guest Kushaan Shah break down how Shopify and Stripe owned Black Friday/Cyber Monday 2025—not through traditional ads, but by spotlighting merchants, building miniature cities by hand, and proving B2B doesn...

episode description: sonia and kaleigh break down why traditional marketing is dying and what's replacing it. they cover timothée chalamet's $250 jacket sellout, apple tv's continued failure to market good shows, hulu's geniu...

This episode covers five major marketing and media topics: ChatGPT's new group chat feature launching in Asian markets as a potential WhatsApp competitor; Timothée Chalamet's innovative meta-marketing campaign for A24's Marty...

Sonia and Christina break down consumer brand marketing wins and fails across Apple's glass logo rebrand, Nike's LA murals, Sephora's tone-deaf holiday ad with Mariah Carey, the AI wars between Coca-Cola and Barbour's Wallace...

Episode Summary In this episode, Sonia and Moshe dissect four big marketing moments. They start with Cracker Barrel’s self-aware tweet that uses humor to defuse backlash over its remodel, then dive deep into Nike’s “I Love LA...

Halloween meets K‑pop as Amanda and Sonia kick off with costumes, community, and a Demon Hunter sing‑along, then pivot to the Bugonia “bald screening” stunt—who actually shaved vs who got bald caps, and what that says about e...

From The Office's Kevin trapped in a glass box for Ramp to Lionsgate finally embracing fan editors, this episode unpacks the biggest marketing moves of the week. We break down how a B2B fintech company created the most talked...

In today's episode, Sonia and guest Christina Garnett break down three major shifts in marketing: Timothée Chalamet's genius guerrilla campaign for indie ping pong movie Marty Supreme, Taylor Swift's variant overload that's t...

In this episode of the Meme Team podcast, Amanda and Sonia discuss various marketing strategies and cultural phenomena, including Cracker Barrel's logo controversy, Williams F1's community engagement, Tame Impala's unique con...

This week on Meme Team, Sonia and Amanda dive into four big culture-meets-marketing moments: Taylor Swift x KitchenAid? How brands are borrowing her orange aesthetic to drive hype — without her even collabing. OpenAI’s first ...

Halloween re-releases, 3-day theater drops, and brand ads masquerading as short films. This week we unpack how "eventfication" is reshaping entertainment and marketing, why most "make it go viral" mandates miss the point, and...

This episode explores how major institutions are adapting their content strategies for new audiences. We start with Robert Redford's passing, discussing how his work with Sundance created a blueprint for using cultural capita...

Comms pro Cristin Culver joins Meme Team to dissect Austin, TX's universally-dragged logo rollout, Reese Witherspoon’s shallow AI talking points (and how to master the PR art of bridging), and the Builder.ai collapse (aka why...

In this episode of Meme Team, we break down three major marketing moments: Sabrina Carpenter's masterclass in brand authenticity after her album cover controversy, YouTube's game-changing new "Hype" feature for small creators...

Join Sonia Baschez and "F1 Guy" Vincenzo Landino as they dive into the exciting announcement of Cadillac's entry into the F1 world for the 2026 season. Discover the strategic marketing decisions behind choosing experienced dr...

Join hosts Sonia Baschez and Amanda Natividad as we explore the cultural phenomena of Dubai chocolate and Labubu dolls, the impact of GLP-1 drugs on societal expectations, and the unique marketing strategies behind the film W...

In this episode of the Meme Team Podcast, hosts Amanda and Sonia explore the intersection of marketing, culture, and branding. They discuss the recent rebranding of MSNBC, the legacy of Duolingo's social media strategy, and t...

In this bonus episode, Amanda and Sonia discuss Taylor Swift's recent appearance on the New Heights podcast, highlighting her marketing genius, personal insights, and the impact of her presence on the podcast landscape. They ...

Taylor Swift Easter eggs, the GPT-5 backlash, and why your website traffic is tanking — we’re breaking it all down. In this episode, Amanda Natividad and Sonia Baschez unpack how over-hyping products can backfire, why even th...

Join Amanda, Sonia, and special guest Chi Thukral as they dive into the world of social media marketing and the logic behind viral content. The episode covers the cultural impact of K-pop, the challenges of bot-driven interne...

In this episode of the Meme Team podcast, Amanda and Sonia discuss the recent viral marketing strategies employed by companies like Astronomer and American Eagle, particularly in light of controversies surrounding their adver...

Description: In this episode, Amanda and Sonia dive into the intricacies of marketing, branding, and the impact of scandals on corporate reputation. They discuss the recent astronomer scandal, the cancellation of The Late Sho...

In this episode of the Meme Team Podcast, hosts Sonia Baschez and Amanda engage with guest Vincenzo Landino to explore the intersection of marketing, culture, and technology. They discuss a controversial casting call for gent...