Zendaya's Fake Wedding, Frida Baby Backlash, & Free Groceries

A24 built a full wedding website, a Boston Globe announcement, and an RSVP-to-your-Google-Calendar function to promote "The Drama" starring Zendaya and Robert Pattinson. It's the latest in a string of immersive campaigns that are making A24 the most interesting movie studio in marketing right now. We break down why it works, what other brands can learn from it, and why making it about the characters instead of the celebrities is the move.

This week Sonia is joined by Trishla Oswal, AI and tech reporter at Adweek, to talk through A24's playbook, Frida Baby's sexual innuendo backlash, the Chase Sapphire x Whoop partnership, and Kalshi vs. Polymarket's competing free grocery stunts in NYC.

Timestamps:

0:00 - Intro

0:17 - Ring/Amazon pulls Flock Safety integration after Super Bowl backlash

5:49 - Surveillance, privacy, and tech companies giving in to government pressure

7:00 - Fathom Entertainment's 2026 big screen classics lineup

8:42 - A24's immersive wedding campaign for "The Drama"

12:24 - World building in movie marketing and why A24 is beating Disney

21:46 - Frida Baby backlash: sexual innuendo meets baby products

27:25 - Reading the room and why silence makes it worse

31:00 - Chase Sapphire x Whoop partnership

35:25 - Is Whoop the right brand for Chase to partner with?

39:46 - Kalshi vs. Polymarket "grocery wars" in NYC 47:29 - Pop-up culture and prediction market regulation

50:06 - Takeaways and lessons learned

55:41 - Where to find Trishla

Guest: Trishla Oswal is an AI and tech reporter at Adweek covering the intersection of technology, advertising, and culture.