Word of Mouth 2.0: Claude, Twitter, Timothée & Sinners

ChatGPT uninstalls surged 295% after the Department of Defense deal, the Pope told priests to stop using AI for sermons, and Netflix just opened its ad inventory to Amazon audiences. We break down all of it. Disney/Hulu's marketing mess, Claude's new community ambassadors program, Timothée Chalamet's hot take on ballet and opera becoming irrelevant, and Twitter's new exclusive threads feature.

Plus filmmaker Nina Lee (@NinaSerafina) joins to go deep on the Sinners marketing campaign, from Ryan Coogler's viral IMAX/Kodak video to fan cams, crew spotlights, and the social strategy behind one of the year's biggest films.

TIMESTAMPS

00:00 Intro

00:16 ChatGPT uninstalls surge + the Pope vs. AI sermons

02:43 Netflix opens ad inventory to Amazon audiences

04:29 Disney/Hulu marketing problems and new CEO

06:32 Claude's Ambassador Program and organic growth strategy

18:28 Timothée Chalamet vs. ballet and opera / Marty Supreme campaign

30:58 Twitter exclusive threads and creator monetization

38:30 Sinners marketing deep dive with Nina Lee

1:00:19 Outro

ABOUT THE GUEST Nina Lee is an award-winning filmmaker and social media strategist who worked on campaigns for Sinners (dir. Ryan Coogler) and HBO Max. Find her on Twitter @NinaSerafina and Instagram @NinaSerafinaaaa.

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