Why Being Real Wins: Mamdani, Oasis & Penguin Books

From political campaigns to fast food fashion, we're breaking down the most interesting marketing moves of 2025. Watch as we analyze how brands are winning (and failing) at authentic engagement, including:

• How a politician's candid street interactions beat staged PR • Why Oasis turned Manchester's trams into viral marketing gold • McDonald's clever fusion of western wear and fast food • Nike's surprising move to Substack • How Penguin Books' tweet hit 1B views • The Buffalo Wild Wings vs. Gmail showdown

Plus: real talk about why manufactured authenticity is dead, why meeting your audience where they are matters more than ever, and how brands are finding success by taking creative risks in 2025.

Chapters

00:00 Introduction to the Meme Team Podcast

01:11 Exploring Viral Marketing Stories

02:32 Authenticity in Political Campaigns

06:54 Engaging Younger Audiences with Content

09:28 Oasis Tour and Hometown Marketing

13:32 McDonald's Creative Campaigns

20:05 Nike's Move to Substack

20:12 Nike's New Publication on Substack

25:46 The Power of Viral Marketing and Memes

31:41 Engaging with Humor: The Buffalo Wild Wings Example

38:04 New Chapter

Follow us on LinkedIn, Twitter/X, and Instagram:Sonia Baschez - @soniabaschezAmanda Natividad - @amandanatMore about Sonia's consulting firm: bendgrowth.coMore about Amanda and her newsletter: amandanat.comMore about Meme Team: memeteampodcast.com