Sydney Sweeney‘s Jeans or Genes? + Appealing to LLMs will get you press

In this episode of the Meme Team podcast, Amanda and Sonia discuss the recent viral marketing strategies employed by companies like Astronomer and American Eagle, particularly in light of controversies surrounding their advertising campaigns. The conversation delves into the effectiveness of humor in addressing scandals, the implications of cultural sensitivity in marketing, and the evolving landscape of media influenced by AI. The hosts emphasize the importance of unique perspectives in content creation and the need for brands to adapt their strategies in a rapidly changing environment. In this conversation, Amanda and Sonia discuss various aspects of modern marketing, including how to track success in PR, the shift from sponsored content to organic outreach, the growing importance of AI skills in marketing roles, and the significance of human skills in an AI-driven world. They also explore nostalgia marketing, the future of movie marketing, and the recent split of Warner Brothers and Discovery. The conversation concludes with key takeaways for marketers to consider in their strategies.Chapters00:00 Intro + Astronomer's Temporary Spokesperson05:05 Controversy in Advertising: Sydney Sweeney and American Eagle15:00 Navigating Cultural Sensitivity in Marketing23:00 The Impact of AI on Media and Marketing Strategies31:31 Tracking Success in PR and Marketing39:35 AI Skills and the Changing Landscape of Marketing Roles46:02 Nostalgia Marketing: Reviving the Past for Modern Audiences52:19 The Future of Movie Marketing and Re-Releases01:00:21 Key Takeaways and Final ThoughtsFollow us on LinkedIn, Twitter/X, and Instagram:Sonia Baschez - @soniabaschezAmanda Natividad - @amandanatMore about Sonia's consulting firm: bendgrowth.coMore about Amanda and her newsletter: amandanat.comMore about Meme Team: memeteampodcast.com