My Top 5: Marty Supreme, Mini Cities, Morse Code, and More
Every week on The Meme Team Podcast, we break down what worked, what didn't, and why people cared. This year had too many good campaigns to just list—so we're doing an awards show.
In this episode, Sonia and the team cover:
Marty Supreme / Timothée Chalamet (w/ Mark Stenberg) – The lookalike contest, the Statue of Liberty stunt, and meta-marketing done right.
Stripe's Black Friday Mini City (w/ Kushaan Shah & Amanda Natividad) – A handmade, 8-foot miniature city with 15 buildings, live-streamed over 24 hours. Why craft beats AI.
Morgan Wallen's Tour Announcement (w/ Cristin Culver) – Morse code Easter eggs, coordinated stadium social posts, and a masterclass in knowing your fans.
Zohran Mamdani's NYC Scavenger Hunt (w/ Amanda Natividad & Martin O'Leary) – How a political campaign got 2,000+ people to show up for chai and a selfie.
Astronomer + Gwyneth Paltrow (w/ Amanda Natividad) – How Maximum Effort turned a kiss cam disaster into a viral comeback.
Plus: Why Ramp and Stripe are making fintech exciting, what Coca-Cola got wrong with their AI Christmas ad, and the through-line across every great campaign this year—getting people to participate, not just watch.
0:00 – Intro: Why we're doing an awards show
1:35 – Marty Supreme / Timothée Chalamet
17:12 – Stripe's Black Friday Mini City
32:26 – Morgan Wallen's Stadium Tour Rollout
41:18 – Zohran Mamdani's Scavenger Hunt
44:10 – Astronomer + Gwyneth Paltrow
