From Taylor Swift to Hailey Bieber: When to Own vs. Sell Your Brand

We talk about when to own vs. sell your brand.

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- We break down what Taylor Swift reclaiming her masters teaches marketers about community marketing, and creators about ownership.

- Hailey Bieber sells Rhode for $1B — but don’t call it a brand-building masterclass. It’s a story about product-market fit, aesthetic timing, and great hiring.

- Instagram’s 3:4 update isn’t just a layout change — it’s a signal. We talk platform-native content and what marketers should be testing now.

- Thoughts on Oura’s “Give Us the Finger” campaign. We discuss the clarity, the targeting, and the wink to their next growth segment.

Follow us:

Sonia Baschez (@soniabaschez): ⁠⁠LinkedIn⁠⁠ and ⁠⁠Twitter/X⁠⁠

Amanda Natividad (@amandanat): ⁠⁠LinkedIn⁠⁠ , ⁠⁠Twitter/X⁠ , and Instagram

Sonia's consulting firm: bendgrowth.co

Amanda and her newsletter: amandanat.com

Meme Team: memeteampodcast.com

Our sponsor: Sequel.io