Controversy Creates Cash: From Cluely to F1 to Canva | Meme Team 012

In this episode of the Meme Team Podcast, Sonia and Amanda discuss Cluely's controversial approach to gaining attention, the importance of zero-click marketing in today's social media landscape, explore influencer marketing tactics in F1, and highlight Canva's innovative out-of-home advertising campaign. The conversation emphasizes the need for creativity and authenticity in marketing, as well as the significance of influencer partnerships.

Chapters

00:20 Tom Cruise Promotes the F1 Movie

02:02 Red Lobster's New Menu03:05 Cluely's Wild Ride and Marketing Lessons

14:03 Meta & The Rise of Zero-Click Content

22:36 Influencer Marketing in Sports

25:25 Empowering Creators: Ownership in Marketing

27:35 Building Buzz: The Art of Speculation

28:02 Canva's Innovative Out-of-Home Advertising

36:17 Creativity in Campaigns

39:15 Key Takeaways: Lessons from Marketing Campaigns

47:19 Fun Update!

Follow us on LinkedIn, Twitter/X, and Instagram:

Sonia Baschez - @soniabaschez

Amanda Natividad - @amandanat

More about Sonia's consulting firm: bendgrowth.co

More about Amanda and her newsletter: amandanat.com

More about Meme Team: memeteampodcast.com