June 18, 2025

Amazon & Roku's Ad Network + Influencer Lawsuit + Apple's F1 Movie + Sprout Social | Meme Team 011

In this episode of the Meme Team Podcast, Amanda and Sonia discuss:

- the evolving landscape of TV advertising

- the recent class action lawsuit against Alo Yoga for misleading influencer promotions

- the strategic shifts in Apple's marketing approach, particularly in film

- insights from Sprout Social's annual report on social media trends

Chapters

00:00 Introduction and Podcast Overview

01:21 Deloitte's Unique Employee Benefits

05:55 Taylor Swift's Community Engagement

06:03 Amazon and Roku's CTV Partnership

18:08 The Future of Targeted Advertising

19:55 The Quest for the Perfect Romper

23:05 The Power of AI in Fashion Discovery

24:47 The Evolution of TV Advertising

25:46 Alo Yoga's Legal Troubles

29:50 The FTC and Influencer Marketing

36:14 The Ethics of Influencer Advertising

40:36 Influencer Marketing and Consumer Perception

43:06 Apple's Marketing Strategy in Film

57:08 Insights from Sprout Social's Annual Report

Sonia Baschez - @soniabaschez

Amanda Natividad - @amandanat

More about Sonia's consulting firm: bendgrowth.co

More about Amanda and her newsletter: amandanat.com

More about Meme Team: memeteampodcast.com