Meme Team: Marketing, Business, and Culture
Meme Team is a marketing podcast about business, culture, and brand strategy. Marketing isn't just logic — it's culture. And this show decodes both.
Hosts Sonia Baschez and Amanda Natividad break down real campaigns, cultural moments, and marketing trends with sharp takes and zero fluff. If you care about positioning, storytelling, or why the algorithm is acting weird again, this one's for you.
New episodes every week.
Recent Episodes
Oct. 30, 2025
Why Surveys Lie, Dodger Steaks Go Viral, and Lewis Hamilton is Most Marketable
Halloween meets K‑pop as Amanda and Sonia kick off with costumes, community, and a Demon Hunter sing‑along, then pivot to the Bugonia “bald screening” stunt—who actually shaved vs who got bald caps, and what that says about e...
Oct. 23, 2025
Ramp’s The Office Stunt, Twitter’s Link Feature, & Twilight Fancams
From The Office's Kevin trapped in a glass box for Ramp to Lionsgate finally embracing fan editors, this episode unpacks the biggest marketing moves of the week. We break down how a B2B fintech company created the most talked...
Oct. 16, 2025
Timothée's Ping Pong Promo, Taylor's Lost Touch & Politicians on Podcasts
In today's episode, Sonia and guest Christina Garnett break down three major shifts in marketing: Timothée Chalamet's genius guerrilla campaign for indie ping pong movie Marty Supreme, Taylor Swift's variant overload that's t...
Oct. 9, 2025
Anthropic’s IRL NYC Popup, Taylor’s Future Wedding, K-Pop is Golden
In this episode of the Meme Team podcast, Amanda and Sonia discuss various marketing strategies and cultural phenomena, including Cracker Barrel's logo controversy, Williams F1's community engagement, Tame Impala's unique con...
Oct. 2, 2025
AI to ROI: OpenAI’s Ads + Instant Checkout Playbook
This week on Meme Team, Sonia and Amanda dive into four big culture-meets-marketing moments: Taylor Swift x KitchenAid? How brands are borrowing her orange aesthetic to drive hype — without her even collabing. OpenAI’s first ...
Sept. 25, 2025
Re-Releases, Scarcity Plays, and a $11B Ring | Meme Team 026
Halloween re-releases, 3-day theater drops, and brand ads masquerading as short films. This week we unpack how "eventfication" is reshaping entertainment and marketing, why most "make it go viral" mandates miss the point, and...
Listen On
